Description:

Optum, part of UnitedHealth Group, is a global leader in healthcare innovation, dedicated to improving lives with technology and data. As a Data Analyst – Campaign Management, SQL, you will play a critical role in designing and executing marketing campaigns that connect customers with valuable healthcare products and services.

Your work will include creating and executing campaign list pulls for multiple channels such as direct mail, email, SMS, and telemarketing, as well as smaller trigger-based programs. Using your expertise in campaign management tools like IBM/HCL Unica EMM Suite, Adobe Journey Optimizer (AJO), Adobe Marketo, or Adobe Campaign, you will collaborate with marketing managers and business partners to develop strategies that boost engagement and product enrollment.

The role also involves data extraction, manipulation, and analysis using SQL, delivering actionable insights to support business goals. A strong background in marketing analytics and familiarity with visualization tools like Tableau or Power BI will give you an added advantage. This is an excellent opportunity for data-driven professionals who enjoy working at the intersection of marketing and analytics within the healthcare sector.

Key Technical Skills:

IBM/HCL Unica EMM Suite, Adobe Journey Optimizer (AJO), Adobe Marketo, Adobe Campaign, SQL, Tableau, Power BI, Salesforce, ExactTarget, Access, Excel, Marketing Analytics, Healthcare Campaign Management

Requirements:

• Bachelor’s degree in a related field or equivalent work experience
• Minimum 3 years of experience using campaign management tools (IBM/HCL Unica, Adobe Journey Optimizer, Adobe Marketo)
• Strong SQL skills for querying relational databases
• Advanced proficiency in Access and Excel
• Ability to manage multiple projects and meet deadlines
• Background in the healthcare industry (preferred)
• Knowledge of Tableau or Power BI
• Familiarity with Salesforce / ExactTarget email deployment
• Marketing analysis background, particularly in healthcare campaigns (preferred)